Rio D. Caraeff

President & Chief Executive Officer

Rio has led VEVO since the company was founded in 2009. Previously, Rio was EVP of Universal Music Group’s eLabs, responsible for handling the company’s electronic commerce initiatives, Internet exploitation, and new technology business opportunities worldwide. He formerly served as GM of Universal Music Mobile. Rio’s extensive background before Universal included working in new technologies in virtually all areas of entertainment including film, television, music and games for such companies as Sony Pictures Entertainment, Fabric (a Media/Telecom consultancy he co-founded), Sony 550 Digital Media Ventures, Sony Music Entertainment, Capitol Records Group and Propaganda Films.

Rio was featured in The Hollywood Reporter's Digital Power 50 (2012), Fortune magazine’s 40 under 40 (2011, 2010, 2009), Fast Company’s 100 Most Creative People in Business (2011), Evening Standard's London's Most Influential (2011), Vanity Fair’s The Next Establishment (2010) and The Hollywood Reporter’s Next Generation (2003) as one of the top 35 executives under 35 in Hollywood. He was also named one of the top digital executives to watch in 2010 by both the Los Angeles Times and Digital Media Wire.

Alan Price

Chief Financial Officer

In his role as Chief Financial Officer, Alan Price oversees finance and operations at VEVO. Prior to joining VEVO, Alan was Senior Vice President, Finance and Operations for Sony Music Entertainment’s Columbia/Epic Label Group. Previously, Alan held numerous senior finance positions within SME, where his portfolio included U.S. labels Epic, Columbia, Sony Nashville, Sony Classical, Sony Wonder, Legacy, Loud Records and The Work Group. Prior to joining SME in 1991, Alan began his career as an auditor at Arthur Anderson LLP. He holds a BA in Economics and Government from Cornell University and an MBA in Finance from New York University. Price is a Certified Public Accountant in New York State.

Fred Santarpia

General Manager

As the company’s General Manager, Fred Santarpia is responsible for all operations at VEVO. Previously, Fred was Vice President, Operations and Finance at Universal Music Group’s (UMG) eLabs division, where he was responsible for the expansion and operation of UMG’s digital media business across its network of artist & label web properties and syndicated affiliates. He has also held senior roles in the UMG Finance and Technology organizations. He began his career at Arthur Andersen. Fred holds a MS from Boston University and graduated with a BS from Villanova University.

David Kohl

Executive Vice President, Sales & Customer Operations

David Kohl oversees all advertising across the VEVO platform. Before joining VEVO, David served as Head of Sales and Publishing for Nokia Interactive Advertising, the world’s largest global mobile ad network. At Nokia, David built a team that closed the industry's first mobile “Upfront Commitments,” and quadrupled year-over-year ad revenue in key auto, entertainment and travel categories. Formerly, David worked at Viacom, where he led the team that developed 360 ad programs for brands across MTV's online/television channels. As a result of his efforts, major marketers such as American Express, Ford, Best Buy, Pepsi and Anheuser Busch were able to take advantage of fully integrated music programs both online and on-air. David's background also includes being in charge of advertising sales for such Web properties as getmusic.com and farmclub.com.

Jonathan Lewis

Managing Director, UK

Jon Lewis runs VEVO’s UK sales and operations. He joined VEVO in 2011, following a 15 year stint at Channel Five, where he was most recently Digital Director. As Digital Director, Jon ran digital media and commercial partnerships for both Channel 5 and Northern & Shell Group’s online assets OK!, Star, New and the Express Group Newspapers. Jon also developed Channel Five’s video on demand service. Before his tenure at Channel 5, Jon was Sales Manager at UK Gold.

Alexander Kisch

Senior Vice President, Business Development & Business Affairs

Alex Kisch is responsible for defining and developing VEVO’s global legal strategy, overseeing content acquisition, licensing, syndication and distribution efforts, as well as VEVO’s day-to-day legal affairs. Prior to VEVO, Alex was Vice President of Music Strategy at MTV Networks, where he worked to develop and expand MTVN’s global music initiatives across linear and VOD-TV and online and mobile platforms on a cross-brand basis. He also held posts within Business & Legal Affairs at Sony BMG and BMG Music. Prior to that, Alex represented numerous recording artists and independent record labels, as well as working as a recording artist/songwriter himself. Alex holds a BA from Vassar College and a JD from Boston University School of Law.

Michael Cerda

Senior Vice President, Product & Technology

Michael Cerda envisions and executes on VEVO products and its supporting technology, having a long career in breaking new ground for startups and bringing larger companies through major inflections. Michael has most recently been VP of Technology at Myspace, as a result of a sale of Threadbox (fka Cc:Betty), where he was co-founder and CEO. Michael incubated the real-time messaging service as an entrepreneur-in-residence at Venrock. He was Vice President of Sales and Business Development of web voice company Jajah (sold to Telefonica in 2010), following a three year effort as co-founder and CEO of social communications company Jangl (sold to Live Universe 2008). Prior to Jangl, Michael co-founded consumer VoIP service and device company, Ooma (privately held), and served as the company’s original CEO.

Michael worked in management and key roles in several successful startups: Director of Business and Corporate Development at Trapeze Networks (sold to Belden 2008), focused on partnerships, customer development; Director of Corporate Development at Procket Networks (sold to Cisco 2004), focused on fund raising, marketing and customer development; Director of Sales at Redback Networks (IPO 1999), focusing on launching new products into emerging service provider markets, regional sales manager at Lucent by way of the Livingston acquisition (sold in 1997), and business development at Farallon/Netopia (IPO 1995).

Michael earned his Bachelor of Science in Industrial Technology/Management from California Polytechnic State University at San Luis Obispo. He lives with his family in the East San Francisco Bay Area and enjoys playing music in El Desayuno.

Nic Jones

Senior Vice President, International

Based in VEVO's London office, Nic Jones oversees VEVO's global strategy. Prior to VEVO, Nic led the digital businesses for some of the world’s largest media companies. He was Chief Digital Officer at Starcom MediaVest EMEA, helping build the agency’s regional digital capability. While at Starcom, he was instrumental in the agency’s biggest wins of 2010: securing the GSK and Honda accounts for pan Europe.

Nic moved to London from Australia, where he pioneered digital growth from its infancy in 1996. As Managing Director, Digital at Starcom MediaVest Australia, Jones launched and built SMG Search - the first in house media agency search business in Australia. From 2003-2007, Jones was CEO of News Corp.’s digital business Down Under. He was CEO of Yahoo! Australia & New Zealand from 2000-2003. He was previously MSN’s founding Sales Director.

An active figure in the Australian media industry as Digital Chairman of the Media Federation of Australia, Nic was instrumental in setting up the world’s first hybrid audience measurement system that fused tagged and panel data into a resource supported by all major digital publishers.

Nic was on the AFA Education Committee and elected to the Internet Industry Association (IIA) Board in 2003 and 2006

Doug McVehil

Senior Vice President, Music Programming, Talent & Content Operations

Doug McVehil oversees VEVO’s global music programming, talent, operations and industry relations, working closely with artists, labels, managers and content owners. Prior to joining VEVO, Doug was Senior Vice President, Digital at Sony Music’s Epic Records, where he oversaw all aspects of the label’s digital marketing campaigns, artist website development and music video promotion strategies. Previously, he spent 11 years running Epic’s Video Promotion department. Prior to his tenure at Epic, Doug held posts at Atlantic Records and Endless Music. Doug has also worked in television, as a Producer and Program Director for KBDI, and in retail, as a buyer for Wax Trax Records, both in Denver where he started his career as a popular club DJ.

David Adams

Senior Vice President, Ad Operations

David is an Operations professional with 12+ years of online media and technology experience. He joined VEVO before our 2009 launch and has been an integral link to VEVO’s growth and tremendous success. Prior to VEVO, David spent seven years at Doubleclick before joining CBS Interactive, where he played a key role in the development and execution of the March Madness on Demand program and the CBS Audience Network.