Twenty-thirteen proved to be a career defining year for Demi Lovato, Demi (2013) became her most ground breaking international album to date, her book, STAYING STRONG: 365 DAYS A YEAR became a New York Times best-seller, she returned to television as a judge and mentor on “The X-Factor” and starred in Fox’s hit series “Glee,” she collaborated on an innovative nail line, and continued to support charities close to her heart.
Demi, Lovato’s fourth album on Hollywood Records released on May 14, 2013, is her most personal album to date as Demi co-wrote nearly every song on the album, along with a team of top producers and writers (TheSUSPEX (Mitch Allan & Jason Evigan), Priscilla Renea, Ryan Tedder, Emanuel “Eman” Kiriakou, Carl Falk, Rami Yacoub, Savan Kotecha, Ali Tamposi, The Monsters & Strangerz, Jonas Jeberg, Anne Preven, and Matt Rad.) The album debuted at #3 in the U.S., making it her fourth top ten debuting album. It has already reached #1 on iTunes in over 50 countries since its debut. Spurred by first-week sales of 215,000, “Heart Attack,” the first single off Demi debuted at #1 on the iTunes’ chart in over 25 countries (including the U.S.) and #12 on the Billboard Hot 100. The single achieved Gold status in the U.S. and Canada within just four weeks of its release, and achieved Platinum status in the United States and Canada within just 10 weeks of its release. Produced by The Suspex and co-written by Lovato, “Heart Attack” became the most added song on Top 40 Radio in the U.S. the week it premiered, and the music video has racked up over 167 Million views being VEVO Certified in September 2013.
Fox also announced Lovato’s return as a judge and mentor on “The X Factor,” the hit television singing competition franchise, which launched its third season in the fall of 2013. As the youngest judge and mentor, Lovato brought a fresh perspective to the panel and received praise from critics for her banter with Cowell, spot-on critiques, genuine encouragement and active involvement as a judge. Each week, viewers watched as she worked with her mentees and developed a personal relationship with each. Continuing her affiliation with FOX, Lovato also has a reoccurring role in Season 5 of the hit series, “Glee,” playing a struggling NYC-based singer and artist.
In the midst of her professional milestones, Lovato remains devoted to giving back. She partnered with CAST Recovery to create of The Lovato Treatment Scholarship Program in honor of her late father. The scholarship aims to sponsor someone who is struggling with mental health and/or addiction issues in order to help them seek the right treatment. She also serves as an official Ambassador for the youth empowerment event We Day and the organization Free the Children, which works domestically and internationally to empower young people to remove barriers that prevent them from being active local and global citizens. Lovato celebrated her 21st birthday traveling to Kenya to participate in a Me to We Trip, sponsored by Free the Children. During her stay there, she spent time getting to know the local students and working alongside local community members to help build a new Free The Children school.
September 2013 marked a huge juncture in Demi’s professional life as it was announced that she had signed a multi-book deal with Macmillan Imprint, Feiwel and Friends. Demi’s first is an inspirational book of daily affirmations titled STAYING STRONG: 365 DAYS A YEAR. It was released on November 19, 2013 and debuted at #1 on The New York Times’ Best Sellers list. It includes personal affirmations accompanied by a reflection and goal that Lovato uses herself to stay centered and focused in her life. A Spanish edition of the work, titled SE FUERTE: 365 DIAS AL AÑO was released on December 3, 2013, and a personal memoir is scheduled to follow at a later date. STAYING STRONG: 365 DAYS A YEAR is available for purchase at all major retailers and through Macmillan.
Lovato started 2014 with a bang – winning People’s Choice Awards’ “Favorite Female Artist,” and “Favorite Fan Following,” over artists such as Britney Spears, Pink, Katy Perry, Selena Gomez, Lady Gaga and One Direction.
Over the past few years, Lovato’s fans have only become more supportive. Lovatics, as they call themselves, have proved to be dedicated followers on all social media platforms. Lovato has developed incredible support across her various networks, allowing her to engage and communicate directly with her fans across the globe. Lovato’s Facebook page has over 30 million likes, and her Twitter handle has over 20 million followers.
In 2011, Lovato released her third studio album, Unboken. The second single, “Give Your Heart a Break,” off the album, received critical acclaim from contemporary music critics, praising the production as well as Lovato’s vocals. “Give Your Heart a Break” spent 32 weeks on the Hot 100 in 2012 and reached #1 on the Billboard Pop Songs chart. The song also reached #1 status at both Mediabase and Broadcast Data Systems (BDS) in the Top 40 format. “Give Your Heart a Break” has sold over 1,950,000 digital copies, and was officially certified double-Platinum in the United States. The first single off Unbroken (2011), “Skyscraper,” debuted at #1 on the iTunes chart, #2 on the Billboard Hot Digital Singles chart, and #10 on the Billboard Hot 100. The song has sold over 1,300,000 digital copies and was also officially certified Platinum in the United States. The music videos for both “Give Your Heart a Break” and “Skyscraper” are both VEVO Certified with over 100 Million views each.
Lovato started in show business as a child and rose quickly. At fifteen, she was a bona fide TV star cultivating a promising singing career. In the late 2000s, while maintaining a rigorous TV and film shooting schedule, Lovato released two massively successful solo albums, Don’t Forget (2007) and Here We Go Again (2009); debuting at #1 and #2 on Billboard 200, respectively.
In order to raise awareness about personal issues similar to her own, Lovato became a Contributing Editor to Seventeen magazine in 2011. She used Seventeen as a platform to discuss her personal issues as a part of a larger campaign called “Love is Louder” directed towards teen girls. After revealing that she had been bullied at the age of 12, Lovato has also supported numerous anti-bullying organizations. In 2012, she was named the ambassador for Secret’s “Mean Stinks,” an anti-bullying campaign to inspire students to “gang up for good” against girl-to-girl bullying.