Just blast “She Looks So Perfect” two or three times in a row and you’ll completely understand why we chose 5 Seconds Of Summer as our new LIFT artist. It’s one of those songs that bowls you over and sweeps you away at the same time. The catchiness of pop with the punch of rock – an irresistible combo by the Aussie foursome. Singer Luke Hemming, guitarist Michael Clifford, bassist Calum Hood, and drummer Ashton Irwin have been together for a few years now. They got their first bit of acclaim after their covers of hits like Chris Brown’s “Next To You” erupted on YouTube, and then took time to refine their playing and writing skills. When their Unplugged EP hit the upper ranks of the Aussie iTunes chart, people took notice. One Direction’s Louis Tomlinson tweeted that he was a fan, and of course, that’s rocket fuel for a career. The guys opened for 1D on tour last year, and now they’re working on a full-length album. They’re a witty bunch. The video for “Perfect” also turned our heads – that’ll happen when everyone from traffic cops to grocery shoppers to grannies strip down to their undies and rock out. Expect a lot from this 5 Seconds crew. They’re going places.
VEVO’S LIFT program began in January of 2011 as a way of celebrating new talent. VEVO prides itself on introducing emerging artists to a broader audience, and each LIFT cycle spends an extended period of time painting a detailed portrait of its act so potential listeners will get a fuller immersion into the artist’s musical impact and cultural breadth. Through exclusive interviews, behind-the scenes footage, video premieres, and intimate live shows - all exclusive to the VEVO platform - we unite the artist and the audience.