They may have started off as 13-year-olds playing punk rock , but now in their mid-20s, Manchester's The 1975 kick a textured rock sound that milks pop for catchiness while dropping the kind of idiosyncrasies that make their songs scan in a very individual way. A dab of R&B, some electronica ripples - making your way through their debut album, you get the sense that singer Matty Healy and his pals have found a way to be many things to many people without losing their focus. Actually, it's that focus that brings a fierceness to The 1975's tracks. From "Sex" to "Girls" to "Chocolate," the dream pop and dub inflections are always driven by the kind of passion that keeps your ears on the music at all times. The guys are colorful characters who like their videos in black and white. They're also art-rockers who like to drop a 1D cover from time to time. We like the fact that we connected with them so we can tell you their story and introduce you to their music. Welcome to LIFT - The 1975.
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VEVO’S LIFT program began in January of 2011 as a way of celebrating new talent. VEVO prides itself on introducing emerging artists to a broader audience, and each LIFT cycle spends an extended period of time painting a detailed portrait of its act so potential listeners will get a fuller immersion into the artist’s musical impact and cultural breadth. Through exclusive interviews, behind-the scenes footage, video premieres, and intimate live shows - all exclusive to the VEVO platform - we unite the artist and the audience.