Dan Smith, the creative force behind Bastille, has already had a good taste of fame. With the band, he's played a sold-out gig at London’s 1500-capacity KOKO, sold out two UK tours as well as headlined festivals. How did it happen? Lots of talent and killer releases; cool videos, eclectic mixtapes and singles inspired by cult films with strong dark narratives. Their debut album ‘Bad Blood’ was initially written and recorded by Dan in his bedroom and produced alongside fifth member Mark Crew, an indie pop gem, it’s sure to be an album of the year.
VEVO’S LIFT program began in January of 2011 as a way of celebrating new talent.
VEVO prides itself on introducing emerging artists to a broader audience, and
each LIFT cycle spends an extended period of time painting a detailed portrait of
its act so potential listeners will get a fuller immersion into the artist’s
musical impact and cultural breadth.
Through exclusive interviews, behind-the scenes footage, video premieres, and intimate live shows - all exclusive to the VEVO platform - we unite the artist and the audience.
Our current roster of LIFT artists includes Jessie J, Oh Land, Tinie Tempah, Funeral Party, Dev, Mindless Behavior, Karmin, One Direction and our latest choice, Graffiti6.
This year VEVO UK launched its LIFT program with Labrinth and now Rita Ora.
With the arrival of the New VEVO in March 2012, we also added a series of fan challenge components to the LIFT experience. Now fans of One Direction can show their dedication to the band by participating in a series social marketing maneuvers. Game on! Here’s to having fun with music and LIFTing emerging artists even farther.