Sometimes the most extraordinary talent comes, seemingly, from nowhere. John Newman is only just 23 years old, but his voice and his songs cut through with a depth and a richness that’s way beyond a couple of decades and some change. A true force of nature, John writes, produces plays, performs and remixes his own music, as well as writing his own video scripts and designing his own clothes. This is a seriously larger than life character.
VEVO’S LIFT program began in January of 2011 as a way of celebrating new talent. VEVO prides itself on introducing emerging artists to a broader audience, and each LIFT cycle spends an extended period of time painting a detailed portrait of its act so potential listeners will get a fuller immersion into the artist’s musical impact and cultural breadth. Through exclusive interviews, behind-the scenes footage, video premieres, and intimate live shows - all exclusive to the VEVO platform - we unite the artist and the audience.