Labrinth is the multifaceted rising star of British music. In fact, he has more in common with Americans such as Prince and Pharrell, those do-it-all types who refuse to fit into any single genre category, write their own songs, produce them and play many of the instruments on the tracks. He has already enjoyed considerable success; his first two singles Let The Sun Shine andEarthquake stormed the top 3 with the latter selling over 800,0000 copies. Labrinth has gone on to sell over 2,000,000 records worldwide, with his debut album Electronic Earth going Gold.
VEVO’S LIFT program began in January of 2011 as a way of celebrating new talent. VEVO prides itself on introducing emerging artists to a broader audience, and each LIFT cycle spends an extended period of time painting a detailed portrait of its act so potential listeners will get a fuller immersion into the artist’s musical impact and cultural breadth. Through exclusive interviews, behind-the scenes footage, video premieres, and intimate live shows - all exclusive to the VEVO platform - we unite the artist and the audience.