Born and raised in North London, the young wordsmith known as Little Simz brings a new level of intelligence, creativity and musicality to the global Hip Hop arena. At just 21 years of age, nothing could have prepared Little Simz for her meteoric rise over the past year. Recently winning the 'Breakthrough Act Of The Year' award at the highly respected 10th Annual Gilles Peterson Worldwide Awards and being nominated in two categories at the MOBO Awards (Best Hip Hop Act and Best Newcomer), where she also performed alongside veteran soul singer Candi Staton, all eyes are set on the young leader's next steps
VEVO’S LIFT program began in January of 2011 as a way of celebrating new talent. VEVO prides itself on introducing emerging artists to a broader audience, and each LIFT cycle spends an extended period of time painting a detailed portrait of its act so potential listeners will get a fuller immersion into the artist’s musical impact and cultural breadth. Through exclusive interviews, behind-the scenes footage, video premieres, and intimate live shows - all exclusive to the VEVO platform - we unite the artist and the audience.