Today we’re introducing VEVO TV: an always-on broadcast-style music and video channel available exclusively within VEVO.com and apps for iOS, Android, Windows Phone, Xbox 360 and Roku.
It’s our plan to make this new channel available anywhere and everywhere VEVO is.
Like the word “TV” implies, this channel is something you can easily tune in to 24/7, day or night, and watch whatever is on, at the same time as anyone else. Just like TV!
VEVO TV is your channel for live concert events, artist interviews and video premieres from the biggest artists in the world. You will also find exclusive and original music shows we produce that you won’t be able to find anywhere else. Hits like CERTIFIED, GO Shows, Lyric Lines and many others will live alongside carefully assembled blocks of your favorite videos, and classics culled from our vast library. All hand-programmed by humans for music lovers everywhere to lean back, watch and enjoy.
And just like a TV programming guide, our schedule will illustrate what is on right now and what is coming up later in the day, so you won’t miss a thing. See a video playing and want to watch it later, on-demand? No problem, just click or tap “Watch It Later” and it will be added to a special TV playlist.
Our web and mobile apps all have a VEVO TV ticker indicating ‘What’s On Now.’ Just click or tap to start viewing. Our TV apps for Xbox 360 and Roku now have a VEVO TV option available directly from the home screen.
Available today for our viewers in the U.S. and Canada, VEVO TV will soon expand to additional countries, and with additional channels. Stay tuned for more programming and distribution announcements soon. And check out Kelly Rowland’s hot new music video for “Kisses Down Low” premiering on VEVO TV today.
In addition to all the TV hay we’re making today, you might also have noticed a new look and feel to our brand. We think our new look better suits who we are, and we hope you love it as well.
We would like to give a big shout out to Level 3, our partner who worked very closely with us to engineer our new TV channel platform and make all of the “multi-casting magic” happen behind the scenes.
A special thanks is due to our launch sponsors, adidas Originals, McDonald’s, Red Bull and State Farm, all of whom believed in our new channel enough to lend their support.
On behalf of our Product & Programming teams, we hope you’ll fall in love with our new TV channel, and we hope to continue this conversation with you. We need your feedback to keep improving so please let us know what we should be doing next.
Now lean back, relax and enjoy a 24/7 stream of music entertainment on VEVO TV!
Your stewards of video happiness,
Michael (Product) & Doug (Programming)