A superstar who got her start in the shadow of Mickey Mouse isn't a new story. But Bridgit Mendler, songwriter at heart, isn't the crossover tale you've grown to know. As the star of "Good Luck Charlie" and "Lemonade Mouth," the skillful musician and USC student is stepping out on her own for a shot beyond the mouse ears. As a long-time songwriter, Bridgit committed herself to writing a new tune each day, a dedication to honing her craft that led to a co-writer credit on every track on her debut Hello My Name Is..., including the flirty single "Ready Or Not." She may claim to have been "sitting on the curb waiting for the world to notice," but at this rate, it won't be long 'til everyone knows her name.
VEVO’S LIFT program began in January of 2011 as a way of celebrating new talent.
VEVO prides itself on introducing emerging artists to a broader audience, and
each LIFT cycle spends an extended period of time painting a detailed portrait of
its act so potential listeners will get a fuller immersion into the artist’s
musical impact and cultural breadth.
Through exclusive interviews, behind-the scenes footage, video premieres, and intimate live shows - all exclusive to the VEVO platform - we unite the artist and the audience.
Our current roster of LIFT artists includes Jessie J, Oh Land, Tinie Tempah, Funeral Party, Dev, Mindless Behavior, Karmin, One Direction and our latest choice, Graffiti6.
This year VEVO UK launched its LIFT program with Labrinth and now Rita Ora.
With the arrival of the New VEVO in March 2012, we also added a series of fan challenge components to the LIFT experience. Now fans of One Direction can show their dedication to the band by participating in a series social marketing maneuvers. Game on! Here’s to having fun with music and LIFTing emerging artists even farther.