VEVO’S LIFT program began in January of 2011 as a way of celebrating new talent.
VEVO prides itself on introducing emerging artists to a broader audience, and
each LIFT cycle spends an extended period of time painting a detailed portrait of
its act so potential listeners will get a fuller immersion into the artist’s
musical impact and cultural breadth.
Through exclusive interviews, behind-the scenes footage, video premieres, and
intimate live shows - all exclusive to the VEVO platform - we unite the artist and
the audience.
Our current roster of LIFT artists includes
Jessie J,
Oh Land,
Tinie Tempah,
Funeral Party,
Dev,
Mindless Behavior,
Karmin,
One Direction
and our latest choice, Graffiti6.
This year VEVO UK launched its LIFT program with
Labrinth
and now Rita Ora.
With the arrival of the New VEVO in March 2012, we also added a series of fan
challenge components to the LIFT experience. Now fans of One Direction can show
their dedication to the band by participating in a series social marketing
maneuvers. Game on! Here’s to having fun with music and LIFTing emerging artists
even farther.
About LIFT
