Jessie J has built quite the resume in her 25 years. The London singer debut in an Andrew Lloyd Webber musical at the age of 11. She graduated from the prestigious BRIT School for Performing Arts & Technology in 2006; her classmates were Adele and Leona Lewis. She co-wrote songs for Chris Brown and Miley Cyrus (“Party In the U.S.A.”). In 2010, Justin Timberlake said she was the best singer in the world. That’s where you’d usually exhale. But her first single, “Do It Like a Dude,” was a UK smash, and her 2011 debut, ‘Who You Are,’ brought her superstar status. That killer voice then powered “Price Tag,” a chart-topper in 10 countries. Its video has more than 260 million views. “We just wanna make the world dance,“ she sings in “Price Tag.” Mission accomplished.
VEVO’S LIFT program began in January of 2011 as a way of celebrating new talent.
VEVO prides itself on introducing emerging artists to a broader audience, and
each LIFT cycle spends an extended period of time painting a detailed portrait of
its act so potential listeners will get a fuller immersion into the artist’s
musical impact and cultural breadth.
Through exclusive interviews, behind-the scenes footage, video premieres, and intimate live shows - all exclusive to the VEVO platform - we unite the artist and the audience.
Our current roster of LIFT artists includes Jessie J, Oh Land, Tinie Tempah, Funeral Party, Dev, Mindless Behavior, Karmin, One Direction and our latest choice, Graffiti6.
This year VEVO UK launched its LIFT program with Labrinth and now Rita Ora.
With the arrival of the New VEVO in March 2012, we also added a series of fan challenge components to the LIFT experience. Now fans of One Direction can show their dedication to the band by participating in a series social marketing maneuvers. Game on! Here’s to having fun with music and LIFTing emerging artists even farther.