There’s big fun in the air whenever Cincinnati’s finest takes the stage. Rising from the Ohio indie scene, the band makes a point of bending dance rhythms a hundred different ways and pushing the catchiest of choruses front and center. Their “Anna Sun” is a great example of the result. It proved to be one of those terrific songs that takes the party to the next level. Their headlining tour of the U.S. begins this fall, and we’re thinking that there will be plenty more fans painting their faces – a WTM community tradition – by the time the guys finish their run.
VEVO’S LIFT program began in January of 2011 as a way of celebrating new talent.
VEVO prides itself on introducing emerging artists to a broader audience, and
each LIFT cycle spends an extended period of time painting a detailed portrait of
its act so potential listeners will get a fuller immersion into the artist’s
musical impact and cultural breadth.
Through exclusive interviews, behind-the scenes footage, video premieres, and intimate live shows - all exclusive to the VEVO platform - we unite the artist and the audience.
Our current roster of LIFT artists includes Jessie J, Oh Land, Tinie Tempah, Funeral Party, Dev, Mindless Behavior, Karmin, One Direction and our latest choice, Graffiti6.
This year VEVO UK launched its LIFT program with Labrinth and now Rita Ora.
With the arrival of the New VEVO in March 2012, we also added a series of fan challenge components to the LIFT experience. Now fans of One Direction can show their dedication to the band by participating in a series social marketing maneuvers. Game on! Here’s to having fun with music and LIFTing emerging artists even farther.