Imagine blending rock, R&B, bluegrass, and funk into one album. Then throw in electronica and house beats. That’s what happens on Avicii’s much-anticipated debut, ‘TRUE.’ “It’s got everything mixed in,” says the groundbreaking Swedish DJ. A different kind of EDM hero, Avicii has been on the rise for the last few years. Revered on the global club circuit (Ibiza is his home away from home), he’s driven crowds crazy at the top dance-music festivals, such as Ultra and Electric Daisy. He’s also the first DJ to sell out Radio City Music Hall – the mainstream is finally catching on. Last year’s “Levels” was a global smash, and the Grammy-nominated 23-year-old has collaborated with David Guetta, among other superstars - he’s earned his royalty status. Now fans around the world are focused on ‘TRUE,’ which arrives on September 17. “I want every track to be a classic,” he told VEVO. “Wake Me Up,” already a worldwide smash, sounds like he’s off to a good start. VEVO is thrilled to have this innovator as its latest LIFT artist.
Years & Years
5 Seconds Of Summer
Florida Georgia Line
Walk The Moon
Vevo’s LIFT program began in January of 2011 as a way of celebrating new talent. We pride ourselves on introducing emerging artists to a broader audience, and each LIFT cycle paints a detailed portrait so viewers get a grip on the artist’s creativity. Through exclusive interviews, behind-the scenes footage, video premieres, and great performances - all exclusive to the Vevo platform – we unite the artist and the audience. LIFT is powered by McDonald’s!