First it was the UK. Then Australia, New Zealand, and Brazil arrived. This week VEVO proudly continues its global expansion. The world’s leading all-premium music video and entertainment platform launches today in Spain, Italy, and France, bringing a massive number of European fans over 50,000 high definition music videos, live concerts and original music programming from international acts such as Rihanna, One Direction and Katy Perry, as well as regional stars like Eros Ramazzotti, Pablo Alborán, and Jenifer. We couldn't be more thrilled to share this wealth of music.
VEVO has had a strong presence in each of the three countries for awhile now. But the full VEVO platform, including VEVO.com and our free apps for smartphones and tablets, is now available. We'll also be adding VEVO through Xbox and mobile Web to each new region in the coming weeks.
The goal behind our move is simple: to constantly connect fans and artists through the music they love - anytime, anywhere, and always absolutely free. Our insightful programming guides users towards sounds they may not have been familiar with, as well as giving new contexts to the work of established stars.
Whether watching videos on demand or enjoying continuous play, VEVO offers a great personal and social experience. Our users can create playlists, get music video recommendations based on their viewing history and iTunes library, and share videos with friends.
In addition to music videos and original music series, our popular programming includes special events. In February, VEVO pointed the world’s music fans to Brazil for a live stream of worldwide superstar Pitbull from Carnivale in Salvador, sponsored by Unilever.
"We are very excited to launch VEVO today in France, Spain, and Italy,” says Nic Jones, Senior Vice President, International. “We take special pride in offering the best in premium music video programming, grounded in local repertoire to deliver a total music viewing experience across every connected platform.”
Major brands have long had an association with us through our presence on YouTube. Companies including RenaultNissan have sponsored exclusive music video premieres in France; Reckit and Fiat have done the same in Italy; and Danone and Orange have partnered with us in Spain.
We're now live in 10 countries - what a great feeling! We hope our new users in France, Italy and Spain love the VEVO experience. As always, if there are any suggestions or comments, you're invited to connect with us at feedback@vevo.com.
