When Austin Mahone began posting comedy and music videos to YouTube a few years ago he was just having a bit of fun. But when an audience swiftly developed and channel subscribers hit 500,000, it became obvious his entertainment skills were serious (his videos now have over 100 million views). Our new LIFT artist is a San Antonio native who currently lives in Miami, and was signed to Universal Republic last summer. His impressive first track “11:11” broadened his audience of “Mahomies,” and the irresistible “Say Somethin’” proved he had true hit-maker skills. Now he’s finalizing work on his first album and riding recent acclaim for “Say You’re Just A Friend,” which features his pal, Flo Rida. Here’s an artist with charisma to spare and a great musical attitude - maybe that’s why Taylor Swift tapped him as the opening act for her 2013 tour. As his most fervent fans know, Austin is someone who needs to be heard by everyone who loves pop music.
Florida Georgia Line
Walk The Moon
VEVO’S LIFT program began in January of 2011 as a way of celebrating new talent. VEVO prides itself on introducing emerging artists to a broader audience, and each LIFT cycle spends an extended period of time painting a detailed portrait of its act so potential listeners will get a fuller immersion into the artist’s musical impact and cultural breadth. Through exclusive interviews, behind-the scenes footage, video premieres, and intimate live shows - all exclusive to the VEVO platform - we unite the artist and the audience.