“Turn your party lights ownnnn,” sings Florida Georgia Line in “Get Your Shine On,” and the lyric is at the heart of the music this terrific country act has been making for the past few years. Brian Kelley and Tyler Hubbard are small town southern boys, and the songs on their first full album ‘Here’s To The Good Times,’ arrive with a message: let’s have fun. When the guys connected at Nashville’s Belmont University, they knew they had an instant chemistry. From writing to singing, they worked on their partnership, playing all sorts of gigs together. A lot of the creative action took place on the tailgate of Tyler’s truck, where they crafted songs and honed harmonies. A buzz about their skills began pretty quickly. When Jason Aldean cut their “Black Tears,” they knew they were on the right path. Last summer they signed with Republic Nashville and everything solidified. ‘Here’s To The Good Times’ has given us “Get Your Shine On” and “Cruise,” two impressive hits. The second song just got a remix featuring “Country Grammar” MC Nelly – no, Florida Georgia Line isn’t your typical country act. They’re headed in lots of different directions.
VEVO’S LIFT program began in January of 2011 as a way of celebrating new talent.
VEVO prides itself on introducing emerging artists to a broader audience, and
each LIFT cycle spends an extended period of time painting a detailed portrait of
its act so potential listeners will get a fuller immersion into the artist’s
musical impact and cultural breadth.
Through exclusive interviews, behind-the scenes footage, video premieres, and intimate live shows - all exclusive to the VEVO platform - we unite the artist and the audience.
Our current roster of LIFT artists includes Jessie J, Oh Land, Tinie Tempah, Funeral Party, Dev, Mindless Behavior, Karmin, One Direction and our latest choice, Graffiti6.
This year VEVO UK launched its LIFT program with Labrinth and now Rita Ora.
With the arrival of the New VEVO in March 2012, we also added a series of fan challenge components to the LIFT experience. Now fans of One Direction can show their dedication to the band by participating in a series social marketing maneuvers. Game on! Here’s to having fun with music and LIFTing emerging artists even farther.