ADVERTISING AT VEVO

TECHNICAL SPECIFICATIONS

Vevo works to the principles of the Coalition for Better Ads. For more information please visit: www.betterads.org

 

VIDEO PREROLL

GENERAL SPECS

All creative and tracking tags must be SSL-compliant

Duration
(seconds)
North America
(US, CA)
Europe
(UK, DE, ES, FR, IE, IT, ND, PL)
Oceania
(AU, NZ)
Latin America
(BR, MX, AR, CL, CO, PE)
Bumper 6 6 6 6
Short 7 - 15 7 - 20 7 - 15 7 - 15
Skippable1 16 - 30 21 - 30 16 - 30 -
 

SITE SERVED

Video File: High quality video file that will be transcoded for optimal delivery across platforms.

File Extension/
Video Container
  • WebM files – Vp8 video codec and Vorbis Audio codecs
  • .MPEG4, 3GPP and MOV files – Typically supporting h264, mpeg4 video codecs, and AAC audio codec
  • .AVI – Many cameras output this format – typically the video codec is MJPEG and audio is PCM
  • .MPEGPS – Typically supporting MPEG2 video codec and MP2 audio
  • .WMV
  • .FLV – Adobe-FLV1 video codec, MP3 audio
  • HLS – (HTTP Live Streaming) Adaptive bitrate standard for live stream video events
Maximum File Size 512 mb
Frames Per Second Up to 30 fps
Aspect Ratio 16:9 (Player will resize other aspect ratios without distortion)
Dimensions/
Resolution
  • HD*: 1920x1080 (1080p), 1280x720 (720p)
  • SD: 1024x576, 854x480, 640x360, 480x270
  • *HD resolution required for desktop and living room platforms
Audio
  • Volume levels may not be surprising or disruptively variable
  • Recomended audio normalizations: EUB $128 Normalization (LUFS: -16d / BFS: -3)
  • No silent video
Tracking See Tracking Capabilities
 

VAST SERVED

VAST Video Ad URL: All creative and tracking tags must be SSL compliant

Required Renditions
<mediaFiles>
Required in each <creative>: video/mp4
Optional: video/webm; application/x-mpegurl (HLS)*
*Hosting CDN must return Access-Control-Allow-Origin header granting access to vevo.com
Aspect Ratio 16:9 (Player will resize other aspect ratios without distortion)
Frames Per Second Up to 30 fps
Supported Dimensions
  • HD*: 1920x1080 (1080p), 1280x720 (720p)
  • SD: 1024x576, 854x480, 640x360, 480x270
  • *HD resolution required for desktop and living room platforms
Audio
  • Volume levels may not be surprising or disruptively variable
  • Recomended audio normalizations: EUB $128 Normalization (LUFS: -16d / BFS: -3)
  • No silent video

Base Rendition

Dimensions VAST Ad should include all dimensions for targeted platforms, including SD and HD (see above)
Maximum File Size 10 mb per individual mediafile rendition
Maximum Bitrate Must contain at least one mediafile under 1000kbps
Notes Additional renditions may be included at higher or lower Bitrates, as appropriate for targeted platforms.

VAST Requirements

Vendor Vendor must be approved for VAST (Desktop & Mobile) serving by YouTube 3PAS for Reserve*.
*Certification for YouTube/Google AdEx is not sufficient.
Format Linear pre-fetch VAST Tag – Must comply with YouTube’s XML summary for VAST ad server response
Creative Duration Static – VAST Ad must always return the same duration. Creatives of different durations may not rotate through one VAST Ad
Version VAST 3.0 & 2.0
SSL VAST Ad URL and all tracking callbacks must be SSL-compliant
Targeting Geographic, device or any other targeting on the third-party VAST Ad Server may result in discrepancies. This is not supported.
Crossdomain XML VAST Ad Server must return crossdomain.xml file granting access to Vevo ad serving domains*
*Contact your account team for full list of ad serving domains if required.
Tracking See Tracking Capabilities

SKIPPABLE PREROLL

GENERAL SPECS

Duration (max)
  • Skippable Video: 6 minutes
  • Bumper (Non-Skippable): 6 seconds
Skip After 5 seconds the user may skip the ad or continue watching
Impression Impression is counted at the 'start' of the preroll regardless of whether the user skips or view the full video ad
Tracking See Tracking Capabilities
 

SITE SERVED

Video File: High quality video file that will be transcoded for optimal delivery across platforms.

Instructions See video file specs above (excepting duration)
 

VAST SERVED

VAST Skippable Video Ad URL

Instructions Advertiser must provide URL to Skippable VAST
VAST Requirements VAST 3.0: The skip event should be included in the tracking events per VAST 3 specification
skipOffset Attribute Must be set to 00:00:05 for all linear elements.

OVERLAY

SITE SERVED

Static Asset

Image (Required) .JPG, .GIF, or .PNG
Unit Size/File Dimensions 480x70px
Maximum File Size 150kb

Other Notes

Animation No. The image must be static
Close Button Automatically added in the top-right corner of the ad (Vevo & YouTube)
"Advertisement" Label Automatically added in the bottom-right corner of the ad (YouTube)
Tracking See Tracking Capabilities

THIRD PARTY TRACKING CAPABILITIES

Supported Metrics

Video Preroll Skippable Preroll Overlay
Impression VASTSSL
1x1 Tracking Pixel URLSSL
VASTSSL
1x1 Tracking Pixel URLSSL
VASTSSL
1x1 Tracking Pixel URLSSL
Start
Creative View
Skip N/A VASTSSL
1x1 Tracking Pixel URLSSL
N/A
Skip Shown
First Quartile VASTSSL
1x1 Tracking Pixel URLSSL
VASTSSL
1x1 Tracking Pixel URLSSL
N/A
Mid Point
Third Quartile
Complete
Click Through VASTSSL
1x1 Tracking Pixel URLSSL
VASTSSL
1x1 Tracking Pixel URLSSL
1x1 Tracking Pixel URLSSL
Click Tracking VASTSSL
1x1 Tracking Pixel URLSSL
VASTSSL
1x1 Tracking Pixel URLSSL
1x1 Tracking Pixel URLSSL
Notes *VAST tracked display/companion ads are not tracked by Vevo.

Requirements

Certification) Tracking Vendor must be Approved for Tracking Pixel and Impression/View-Through Tracking by YouTube 3PAS
SSL All tracking callbacks must be SSL Compliant (excepting Click Through)

Research Tracking

Compatibility Will not work across all endpoints (Uniform support not available off-desktop)
Execution No pop-ups, layers, or other out-of-banner formats are allowed
Javascript Pixels Callback will be sent, no JavaScript will be executed
SSL All tracking callbacks must be SSL Compliant