NEW YORK –– SEPTEMBER 5, 2018 —Vevo, the leading music video platform, today announced that Alan Price has been named Chief Executive Officer, effective immediately.

Price has served as Vevo’s interim CEO since December 2017 and he has been a member of the company’s senior leadership team since its founding in 2009.

As CEO Price will continue to focus on maximizing the commercial value of premium music video content and growing Vevo’s business around the world. In his time leading the company, Price has already enhanced Vevo’s position as the leading global music video platform, expanded its audience reach across YouTube, and driven innovation around original content and the ways fans access Vevo’s video offerings.

In making the announcement, Universal Music Group and Sony Music Entertainment, on behalf of the Vevo ownership group, said, “Alan Price is a seasoned music executive and proven leader who has played a key role in Vevo’s growth and development for almost a decade. His deep understanding of Vevo’s mission, and his long track record of success make him the ideal choice to lead the company forward as we continue to support and invest in providing fans with the best premium music video programming.”

Alan Price said: “It’s an honor to be named CEO of Vevo. Having worked at Vevo since launch, I feel privileged to lead the entire team as we continue to amplify our unique offerings; allowing artists to creatively tell their stories while growing an advertising-based revenue stream that benefits artists, and our label and brand partners.”

Prior to joining the Vevo team as Chief Financial Officer in 2009, Price spent an extensive part of his career at Sony Music Entertainment, where he held numerous senior finance positions, most recently as Senior Vice President, Finance and Operations for the Columbia/Epic Label Group. During his tenure at Sony, Price’s portfolio included U.S. labels crossing all genres, from Rock and Hip Hop to Pop, Country and Classical. Price began his career in 1991 as an auditor at Arthur Anderson LLP. He holds a BA in Economics and Government from Cornell University and an MBA in Finance from New York University.