Crafting a pop-meets-hip-hop sound they call "swag-pop," Karmin is the project of singer/rapper Amy Heidemann and Nick Noonan. Taking their name from combining "carmen," the Latin word for "sing," and "karma," Karmin's debut release, Inside Out, arrived in 2010 and featured a largely acoustic sound. They also posted their songs on YouTube, but realizing that it was unlikely that people would search out their original songs, Noonan and Heidemann began covering Top 40 hits and became an Internet sensation in the process. Karmin's original song "Take It Away" was used in commercials for the 2011 NBA Finals. That June, Epic Records signed Karmin and released Hello the following year. ~ Heather Phares.