Late-'80s/early-'90s rock had totally lost the gritty feel of the '60s and '70s until Lenny Kravitz rediscovered the magic retro formula. Kravitz's sonic template was based on a combination of glam, soul, and psychedelia, and it made him a massive success. He made a splash straight out of the gate with his 1989 album Let Love Rule. After that, he de-emphasized the flower-power aspects of his music and began moving toward a heavier rock sound. This progression brought him such huge '90s hits as "Are You Gonna Go My Way" and a hard-rocking cover of the Guess Who's "American Woman." Along the way, his flamboyant image, model-like looks and turbulent relationships made him a fixture in the pop press.