Roberto Carlos initiated a major revolution of customs in Brazil in the '60s. Reaching success in a period coinciding with the youth movement started by the Beatles, Carlos was the leader of Jovem Guarda, the TV show that became a generic denomination of a musical style, and a definitive change of face for the Brazilian record market and of the very art of marketing itself. His light music, derived from British pop, and his (and his partner's Erasmo Carlos') lyrics -- happy, humorous, and full of fashionable, youthful slang and naïvete though unexpectedly sexual -- provided a deep contrast to the serious MPB, with its somber images and protest songs. ~ Alvaro Neder
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