Atlanta rapper Yung Joc hooked up with Block Enterprises and released the hard club track "It's Goin' Down" in 2006. The track became an Atlanta favorite and eventually landed on the desk of Sean "Diddy" Combs. With Joc sounding like the very hot Young Jeezy and T.I., Diddy felt he had the right artist to take his fledgling Bad Boy South organization to the top. Joc's full-length debut, New Joc City, became one of the first releases from this new team of labels in early 2006. A year later the "Coffee Shop" single preceded the full-length Hustlenomics. ~ David Jeffries
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