VEVO ANNOUNCES CHANGES TO ITS OWNED AND OPERATED PLATFORMSMay 24, 2018
At Vevo, our objective is to grow the commercial and promotional value of music videos, fostering deep connections between artists and fans.
To be most effective in achieving those goals, we will phase out elements of our owned and operated platforms.
Going forward, Vevo will remain focused on engaging the biggest audiences and pursuing growth opportunities. Our catalog of premium music videos and original content will continue to reach a growing audience on YouTube and we are exploring ways to work with additional platforms to further expand access to Vevo’s content.
We will continue to be the primary seller of Vevo-specific advertising on all distribution platforms – including the sponsorship of video premieres. Vevo offers unique selling propositions for buyers to purchase National, Local and Multi-Cultural audiences at scale, in brand-safe environments, with guaranteed reach and all of the addressability of IP-delivered inventory.
Vevo will invest in original content including our flagship dscvr and LIFT emerging artist programs, as well as new formats that we plan to roll out shortly. Vevo’s unique programming and cross promotion of content helps artists at every stage of their careers to harness the power of music videos to reach new, global audiences.
Connecting artists to new audiences, while helping tell their stories, and growing an advertising-based revenue stream that benefits all of our partners, are key considerations that drive how we develop and adapt our business. Belief in the power of the music videos will always remain at Vevo’s core.